|Animal Allies Humane Society | Humane Society||Return to Social Media Portfolio|
I was brought on as a Social Media and Video Production Intern during my winter interim from the middle of December 2011 to the end of January 2012 at Animal Allies. Upon arriving in Duluth, the first thing we did was set up a meeting to discuss what they wanted to accomplish with my expertise in the time I'd be with them. In terms of social media, a problem that they as a non-profit organization regularly faced was that they didn't have any kind of structural guidelines to follow when managing their Facebook and Twitter accounts. Also, Animal Allies wanted to find ways in general to enhance their existing Facebook fan page; they had a couple of custom tabs that were out of date and were also looking for new ways to engage the community through Facebook.
In terms of video production, Animal Allies had a list of several topics on which they'd like web videos made including an end-of-the-year video acknowledging donations made to the shelter as well as a virtual tour video, to showcase the facility they've been in only since 2009 (you can view the three videos I made for them on my Video Production page). Also related to videos, Animal Allies wanted to address the issue of volunteers being their main source of videographers, which consistently presented a problem in quality and content management within those videos. With only six weeks in which to remedy this problems and requests, I got straight to work.
What I Did:
With Animal Allies wanting to enhance their already existing Facebook page, I worked on designing custom profile pictures, Timeline cover photos, and cleaning up their tabs. At the time of my internship Timeline for pages was not yet being used, so I created three profile pictures for them at 180x540 pixels, fully utilizing all the possible space of the previous page layout. I used professional photographs taken of past adoptable animals and used taglines provided to me by my supervisors. At the time of my internship Timeline for personal pages had been recently introduced and one of my supervisors was inspired by another humane society to create an album of cover photos for fans to download for their profiles. Myself and photographer Ben Cleveland tooks photos of some cats at the shelter and I created an album of four cover photos in Adobe Photoshop. And in terms of cleaning up their existing tabs, I mainly updated their "Adoptable Animals" tab, which at that point had simply been some text that linked to their PetFinder account. Not only did this look unprofessional and plain, but it took fans away from the Animal Allies fan page to a different website. To solve this problem I installed a custom tab that generated an iFrame within that tab where the Animal Allies PetFinder page could load and fans could then browse the animals up for adoption straight from Facebook.
Even though my internship ended at the end of January, I continue to volunteer my time with Animal Allies, helping with Facebook. Most recently I designed elements for the switch to Timeline for the Animal Allies page. I re-designed the previous cover photos I had made during my internship so they could be of use on their profile. I also generated a new profile picture for them from their logo, designed custom tab buttons, and reconfigured their custom tabs to fit the new dimensions of 810 pixels wide (from the previous 520 pixels). Aside from social media, I also produced three videos for Animal Allies, which you can view on my Video Production page.
Planning for the Future:
A big portion of what Animal Allies wanted to get out of my internship were materials that could be used long term. To solve their issue of not having any structural guidelines to manage their social media accounts day-to-day, I created three seperate documents that outlined methods and tips for usage. I created a document for both Facebook and Twitter, separately outlining tips on using each network as well as ideas for daily posts or future campaigns. I researched how humane societies across the country use their Facebook pages or Twitter accounts to promote themselves for ideas. Also, since Animal Allies does a lot of community outreach in the form of events, I created a social media promotion plan that outlines how, when, and where to be promoting on Twitter and Facebook in three weeks previous to an event. And aside from social media, I also created a video production shooting guide to solve their problems of content and quality control with their videos. This guide outlines what a videographer should pay attention to when shooting for a video in terms of what they they should and shouldn't be shooting, in addition to other tips and video conventions. The goal was to have this guide be in the plainest language possible so that anyone could theoretically pick up the guide and be able to create a better video. You can click any of the links in this section to see the documents I created for Animal Allies.
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