| BCMCC | Music Competition | Return to Social Media Portfolio |
| jacobsonmallory@gmail.com - (920) 376-3695 - @maljean89 |
The Bassoon Chamber Music Composition Competition (BCMCC) is headed up by Dr. Paula Brusky, an active bassoonist, college professor, and researcher. Dr. Brusky contacted me to help improve the existing BCMCC Facebook page. The overall goal she wanted to achieve with the BCMCC Facebook page was to drive traffic back to the BCMCC website, where people could learn more and ultimately apply for the competition. Also, she wanted me to integrate the BCMCC social media (Facebook) into the BCMCC website.
What I Did
When I first came on to help Dr. Brusky with the BCMCC Facebook page, the switch to Timeline for pages had not yet occurred. In that time I had started coming up with design ideas based on the overall design of the BCMCC website. These ideas were easily transformed to fit the new specifications of Timeline once the announcement to switch had been made. In order to have access to all the graphics and images I needed, Dr. Brusky granted me access to the BCMCC website on Wordpress, where I could also store all the graphics when I was finished. To start, I created a timeline cover photo from the imagery provided to me of a bassoon, accompanied by the competition's name. I then reformatted the BCMCC logo to fit the dimensions of the new profile picture.
Dr. Brusky dictated how many and what exact tabs she wanted for Facebook, and I took information and imagery from the website to accomplish these tabs. Because she wanted to drive traffic back to the BCMCC official website, I used short teases of information with plenty of links back to the website for further information to achieve that goal. All together, I created six custom tabs for the BCMCC Facebook page, all of which continually linked back the BCMCC website. Another design element I created to drive traffic back to the website were BCMCC icons. On the "2010 Competition" tab, there is a list of the four winners from that competition along with a short biography and links for more. I created a custom BCMCC icon to be used for each winner that when clicked, brought the reader to their full biography on the BCMCC website. I also integrated Facebook icons for the two winners who had their own Facebook fan pages as well.
Dr. Brusky also wanted to integrate links to the BCMCC Facebook page onto the BCMCC website. I presented her with several different options for Facebook icons, ranging from the typical icon she ended up choosing to different ornate and stylized options. For optimal visibility, I built an icon into the sidebar and a smaller icon into the footer - both of which appear on every page of the BCMCC website.
Planning For the Future
After finishing the BCMCC page, I went on to work for Dr. Brusky again, this time on her dance studio Aerial Dance Pole Exercise's Facebook page. We've made arrangements to meet before I graduate in May so I can give her some tips and pointers on managing her Facebook pages on a day-to-day basis. We've also discussed me re-designing a new cover photo for her at a later date that features her personal bassoon. As I am officially credited the Social Media Designer and Consultant, I will continually be available for support should the BCMCC need it.
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